The Map NYC is launching two valuable products for the SOHO market with the goal of creating a modern design for the printed guide and an interactive website.
The first product is the hand held printed guide. The Map NYC has an easy to use directory that will enhance the SOHO consumer’s experience. This invaluable resource will help travelers and residents navigate throughout the neighborhood stores, restaurants, museums and galleries.
The second product is an interactive website. The website which will be updated often, will not only recreate the hand held guide, but will enhance the guide by allowing retailers and consumers to stay connected to each other with announcements, sales, promotions, special product offerings and strategically planned events.
Both advertisement systems will support each other and both systems will be useful to the consumers and retailers. Reatilers and merchants will receive greater exposure for their products, and consumers will have a better resource for their shopping, dining and lifestyle experiences. The Map NYC features an insider’s look at the exciting amenities that each neighborhood has to offer. The Map NYC will be distributed to all participating stores in SOHO. In addition, The Map NYC will be distributed to all participating hotels both in-room and at concierge desks.